No-filter SEO. Articles straight from the SEOCOM team
Real projects since 2008 condensed into analysis, guides and honest learnings. No magic recipes, no generic content.
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Google newsHow long does Google take to index a change? The timings Gary Illyes showed
Google takes about 20 hours to discover a new URL and about 30 days to come back to one it already knows. These are the internal timings Gary Illyes showed, what each one means and what to do with them.
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GEO and AIHow to choose a GEO agency when almost nobody has a track record
Almost no GEO agency has years of history you can check. These are the questions that separate the one that knows how to measure from the one that only promises, and the answers that should worry you.
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GEO and AIHow to rank in ChatGPT: what works and what doesn't
ChatGPT stopped being a frozen database and now searches the web while it answers. That changes what you can work on to get recommended, and makes most of what was written about this in 2024 obsolete.
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Technical SEOHow to rank on Google: everything you need to account for
Ranking on Google means getting your pages into the results Google does not charge for. Reaching the top 10 no longer guarantees the click: there are blocks and AI answers taking it before anyone reaches the blue links.
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Technical SEOHow does SEO for a SaaS differ from SEO for an ecommerce?
Both compete for the same channel, organic search, and that is where the similarities end. An ecommerce sells within the visit. A SaaS accompanies a decision that runs for months and involves several people. That changes the architecture, the metrics and even how links get earned.
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Content and editorialSEO content design: how we structure blog posts at SEOCOM
You can have the best keyword research on the market and still lose the reader in the first eight seconds. SEO content design is the layer that decides whether a piece gets read or abandoned, and this is the structure we work with.
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Technical SEOCore Web Vitals Bible
Google announced in 2020 the Core Web Vitals, a series of factors that according to Google, would begin to be counted within the positioning algorithm that Google has from May…
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Technical SEOWhat is faceted navigation?
Today I want to talk about something you've almost certainly used plenty of times without knowing its name: faceted navigation. If you're thinking about improving the search experience on an ecommerce site or a catalogue, this one's for you.
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Content and editorialWooCommerce with a large catalogue: what breaks as you grow
WooCommerce works well until it doesn't. And the telling part is that it doesn't break all at once: it degrades. The shop keeps selling, nobody sees an error, and yet organic traffic stalls while the catalogue keeps growing.
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Hiring SEOWhy B2B SEO doesn't work (and why it's almost never the SEO)
B2B SEO doesn't work, or so it seems when you measure it with an ecommerce yardstick. The real problem in B2B projects is almost never the SEO, it's attribution in long buying cycles.
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Content and editorialSEO content strategy: the 7 phases you can't skip
Publishing for the sake of it stopped working years ago. These are the 7 phases we use to work an SEO content strategy, from the initial research to measuring results.
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GEO and AIHow to check if your business shows up in ChatGPT (and what to do if it doesn't)
You can check today, for free and in ten minutes, whether your business shows up in ChatGPT, Gemini or Perplexity. This guide walks you through the method, what showing up really means, and what to do with what you find.
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